How Premium Scenting’s Seasonal Fragrances Help Boost Sales

Deck the Halls with the Scent of Success

Every December, people around the world celebrate the holiday season. When customers are ready to immerse themselves into the spirit of the festivities, the pressure for businesses to get people through the door eases. Their focus instead turns to enhancing customer experience by harnessing the excitement of the holidays to generate sales and create positive impressions of their brand.

One way to capture the mood of the holiday period is with scenting, and year after year, people around the globe find that familiar seasonal scents put them in a festive mood. Let’s explore why smells associated with the seasonal holidays are so intertwined with our memories and emotions and how businesses can leverage this connection with Premium Scenting.

Remembering that festive feeling

Do you know that feeling when you smell a warm, cozy scent from childhood that lifts your mood and comforts you? That fuzzy feeling isn't just happy memories; it's the power of scent and what's often referred to as 'odour-evoked autobiographical memories'.  If you’ve ever wondered how scents can have this effect on us, it is because smells travel directly to the limbic system in our brain which houses the amygdala (where we process emotions) and the hippocampus (where our learning and memory formations occur). As they both use the same area of the brain, signals related to smell become associated with the memories and emotions that are processed at the same time.

When memories are good, the smell associated with them can evoke the pleasant feelings it brings. In the context of the holiday season, many scents, such as certain food, drink or decorations, have become synonymous with the festive period, evoking memories of past holidays and their associated emotions. For example, in a 2022 article that explored emotional states in relation to specific smells, pine was linked to Christmas and happiness. 

Why does this matter for businesses during the holiday season?

Scenting can provide businesses with opportunities to gain or retain customers over the holiday season and beyond. By dispersing familiar, recognised seasonal scents, businesses can link their brand to memories and emotions associated with the holidays, encourage feelings of comfort, nostalgia or happiness and create more personal connections with their customers. This can have many positive effects on the bottom line:

• Enhance customer experiences - Carefully and strategically stimulating customer's senses is a valuable tool for brands during the holiday season. Businesses can make their space more engaging and captivating by combining festive décor and music with seasonal scents to embody a real sense of the holiday season.
• Encourage return visits - By making your customers or visitors associate your business with pleasant memories, scenting can encourage them to choose you again in future. Scent can also help people remember a brand. A study found that scenting pencils with tea tree oil dramatically increased participants' ability to recall the pencils' brand and other details for at least two weeks.
• Boost sales and increase dwell time - A pleasant smell can alter people's perception of time, increasing their dwell time within a space. In terms of sales in retail and service settings, scents have been found to influence customer behaviour positively, with scents in favourable conditions increasing consumer spending by up to 23%. 

Find the perfect seasonal holiday fragrance for your business 

With a range of benefits associated with festive scenting, where do you start when choosing the perfect scent for your business? Our range of seasonal scents can make your environment smell like the festive season and help your business harness the power of the holidays.

Speak to our scent experts about seasonal fragrances today.